As listeners scan through the radio stations in your market, different things can catch their ears.   One of those things is the audio signature of your station.   The challenge is to get them to stop on your station and then to keep them listening for as long as possible once they do.   The perfect sound created via great processing is vital to attracting and keeping your audience.   Different formats require different tonal and loudness signatures – and can reinforce market leadership by sounding dominant on the dial.   Translators and low power stations, more than ever, need that extra push to rise above the noise floor.   And if you are streaming or broadcasting on HD, then maximizing your sound over compressed formats is essential to staying competitive and maintaining high TSL.