Unzipped Staff | Levi Strauss & Co. March 25, 2016

Whether you’re rocking out to your favorite indie group at your local bar or swaying to Springsteen at an arena, Levi’s® is often the uniform of choice for fans and bands alike.
The Levi’s® brand is at its best when it’s at the center of culture. And now it’s set to hit center stage.
Enter the Levi’s® Lounge, a performance space just a few blocks from the Levi Strauss & Co. San Francisco headquarters. The space is brought to you by our own iconic brand and Cumulus Media, a leader in the radio broadcasting industry.
“As the original jeans brand, we stand for authentic self-expression, and music is our means of celebrating that and driving cultural relevance,” Levi’s® CMO Jen Sey said. “It’s a natural fit for Levi’s® because artists with original and authentic voices — from Bruce Springsteen to The Ramones, Kurt Cobain to Classixx, Debbie Harry to Haim — choose to wear Levi’s®. The Levi’s® Lounge gives us yet another opportunity to showcase and partner with musicians with original voices.”

The lounge has an authentic Levi’s® brand feel, with mood lighting, dark denim walls, comfortable lounge furniture and photographs of iconic artists and athletes in classic Levi’s® attire. It will provide an intimate branded space to host exclusive events and private concert experiences for listeners of the local Cumulus radio stations over the next few months.
The Levi’s® Lounge officially opened its doors on Thursday with an intimate performance by legendary rockers Cheap Trick as they prepare for the April 1 release of Bang Zoom Crazy… Hello, their 17th studio album, to be followed one week later by their induction into the Rock and Roll Hall of Fame. Other confirmed acts include Pete Yorn (April 16) and Edward Sharpe and the Magnetic Zeros (June 11).
Follow @LEVIS to catch all the highlights.

https://www.levistrauss.com/2016/03/25/introducing-levis-lounge/