Cumulus Cincinnati reinvents by rebuilding and reusing

Radio Station 2.0
In a down economy, stations must be resourceful to reduce, reuse and recycle, even when building new facilities.

In the summer of 2008 I was asked by Cumulus Media Cincinnati, which owns and operates WRRM (Warm 98), WGRR (Cincinnati’s Greatest Hits), WFTK (96 Rock), WNNF (Frequency 94.1) and WOFX (92.5 the Fox) to help plan, design and manage a complete studio and office facility move. With the purchase of WNNF and WOFX, the cluster had outgrown its downtown facilities and expanding in the existing building was not an option. The area had also been on a steady decline: It was time to make a move.

Karrie Sudbrack, local market manager, Gary Kline, Cumulus V.P. of engineering and IT, and I visited numerous buildings and locations. Would the building be easily accessed from all locations in the city? Would there be adequate parking? Did the facility have the proper security and safety for the employees? Were there clear STL paths to all the transmitter sites from the rooftop or could a small tower be erected on the premises that would accommodate these needs? Would there be enough space to expand or add studios in the future? Within a few short months and after many discussions, a perfect location was chosen.

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